February 2009

Study shows 50 percent of all North American adults would like to try snowmobiling
Participate in “Take a Friend Snowmobiling Week” February 14-22 and win a free snowmobile

Snowmobiling is a great way to spend time with friends, enjoy the outdoors, view beautiful scenery, and visit places you might only reach by snowmobile. Neighbors, friends and acquaintances who don't snowmobile would actually love to try it, but are waiting for you to ask them.

According to a recent study by the International Snowmobile Manufacturers Association (ISMA), 50 percent of all North American adults would like to go snowmobiling. When outdoor enthusiasts were asked to rate their desire to go snowmobiling on a scale of 1 (lowest) to 10 (highest), most showed a huge interest, choosing the number 9.

In many ways, snowmobiling is somewhat of a mystery to much of the population. There's no need to stay indoors during the winter months. With 230,000 miles of scenic, groomed and marked snowmobile trails in North America, there's plenty to explore from the seat of your snowmobile. Snowmobiling is a great way to reduce tensions and release the demands of everyday life. Sharing this activity with loved ones is a great way to have some fun, and strengthen bonds.

The snowmobile community is excited to announce “Take a Friend Snowmobiling Week,” held February 14-22, 2009. This elongated week celebrates friends and family snowmobiling for nine days, including two weekends. The snowmobile week was introduced to go hand-in-hand with the Take a Friend Snowmobiling campaign, which has been developed to encourage all of us to take our non-snowmobiling friends out snowmobiling.

As a special incentive to take non-snowmobilers snowmobiling, the manufacturers will give away a new snowmobile to a lucky individual who registers at www.gosnowmobiling.org and participates in the “Take a Friend Snowmobiling Week” event. Plan on taking part February 14-22, 2009. Show these people what they're missing, before the winter season ends.



Top reasons we love snowmobiling
Universities questioned snowmobilers about why they enjoy snowmobiling as much as they do. The top reasons given for loving snowmobiling were:
  1. We snowmobile to view the beautiful scenery.
  2. We snowmobile to be with our friends and family.
  3. We snowmobile to get away from usual demands of life.
  4. We snowmobile to be close to nature and learn the land.
  5. We snowmobile to reduce tensions.
  6. We snowmobile to experience the solitude and go to places that only snowmobiles can take you to in the winter.


Did you know snowmobiling is healthy?
Snowmobiling is a great form of exercise during the winter months! The average person burns 238 calories per hour while snowmobiling. This may seem shocking, but think about all the maneuvering and twisting a snowmobiler's body goes through while snowmobiling. It's just another reason to “Take a Friend Snowmobiling”!



Let it snow!
People all over North America are watching the Snow Dance video and making it snow! The International Snowmobile Manufacturers Association (ISMA) released the Snow Dance video to generate excitement in the snowmobiling community about this year's season. Play the video to ensure there's enough snow in your area for a snow-filled “Take a Friend Snowmobiling” week.



Need more information?

The winter season is upon us, and what better way to enjoy the outdoors during the snowy months than snowmobiling? Whether you're an experienced or novice snowmobiler, the International Snowmobile Manufacturers Association (ISMA) recommends you visit www.gosnowmobiling.org. This essential tool provides information on how to get started in snowmobiling, snowmobiling associations, dealers and renters who can supply you with a snowmobile, locations to snowmobile and more.

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